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Introducing the newest moonstone variety to the So Pretty family, a rich shade of sandy grey-brown.

So Pretty, Canadian jewelry brand, designs unique jewelry for women.

So Pretty

is someone that extends kindness and gentleness not only to loved ones but also to strangers. My sister Sabrina embodies what so pretty means to me."  - Sylvia Soo

Celebrating Connections

"Each piece of our sterling silver, gold vermeil & sliced diamond jewelry is named after real beauty (think LOVE, BRAVE, JOY etc). Whether it's for yourself or your loved ones we pride ourselves on making sentimental keepsakes to mark special moments and connections in your life".  - Cara Cotter

Come Visit Our Edmonton Storefront

10120 - 124 Street

Tues, Wed, Thurs, Friday & Sat 11-4pm

We also encourage you to continue shopping online with us.

Looking for unique jewelry in Edmonton? Visit So Pretty to browse necklaces, rings, earrings and more at our jewelry store downtown Edmonton.

Our Story

Watch Cara's journey to India, her love of handcrafted jewelry and behind the scenes moments.