Female founded and led, our core values of diversity and equality while creating beautifully crafted and intentional made jewelry is paramount. As we grow, we continue to strive to be a positive part of the community by partnering with local charities and like minded businesses for good.
Working collaboratively, we're a team that continually sparks creativity for ourselves and joy for our clients. So Pretty primarily creates demi-fine jewelry in the attainable luxury category while also expanding into other areas. Perfect for gifting for your special someone or yourself, we are redefining what everyday jewelry means.
Female founded and led, our core values of diversity and equality while creating beautifully crafted and intentional made jewelry is paramount. As we grow, we continue to strive to be a positive part of the community by partnering with local charities and like minded businesses for good.
Working collaboratively, we're a team that continually sparks creativity for ourselves and joy for our clients. So Pretty primarily creates demi-fine jewelry in the attainable luxury category while also expanding into other areas. Perfect for gifting for your special someone or yourself, we are redefining what everyday jewelry means.
We have a small and growing team of fun, highly collaborative and driven team members. Together, with gem cutters, silversmiths, store stylists, art and marketing experts, and customer service specialists, we seek to create a close knit team and an unbelievable product. Interested in joining us? We’d love to hear from you.
Location: Edmonton, Alberta
Full-time:
Are you a strategic marketing leader with a passion for jewelry, storytelling, and authentic brand building? Do you dream of scaling a beloved lifestyle brand into a household name while keeping its heart and heritage intact?
So Pretty Cara Cotter, a luxury-meets-meaningful jewelry brand loved by women who wear their strength and style unapologetically, is looking for a visionary Head of Marketing to lead and scale our marketing department.
________________________________________
About Us
Rooted in artistry and emotion, So Pretty Cara Cotter creates intentional, wearable jewelry that tells a story — of elegance, empowerment, and modern femininity. Our collections have a national following and are expanding into exciting new spaces, including a licensee deal with the NHL.
As we evolve, we’re looking for a marketing leader who understands how to turn brand loyalty into community and creative campaigns into measurable momentum.
________________________________________
What You’ll Do
As our Head of Marketing, you’ll be responsible for the overall strategy, execution, and performance of our brand’s marketing across all touchpoints:
• Strategic Leadership: Define and lead our multi-channel marketing strategy (e-commerce, content, social, paid, influencer, retail partnerships, PR).
• Team Building & Management: Grow and mentor an internal team and collaborate with external partners.
• Brand Stewardship: Protect and evolve our unique voice, visuals, and values while expanding reach.
• Campaign Execution: Own marketing calendars, launches, activations, and community engagement.
• Growth Marketing: Implement data-driven campaigns to increase brand awareness, sales, and retention.
• Collaborations, Partnerships & Licensed Products: Leverage strategic relationships, especially in sports/lifestyle crossovers.
________________________________________
You Might Be a Fit If You...
• Have experience in marketing, ideally in fashion, jewelry, beauty, or lifestyle brands.
• Are a natural leader, strategic thinker, and hands-on executor.
• Have experience growing an emerging brand into national or international success.
• Are highly organized, resourceful, and thrive in a fast-paced entrepreneurial environment.
• Possess strong analytical and creative chops.
• Have a passion for female-led storytelling, emotional branding, and sustainable luxury.
• Bonus: You bring knowledge of or enthusiasm for professional sports culture, branding, and fan communities (NHL experience = gold!).
________________________________________
Why Join Us?
• Join a growing Canadian brand with an authentic mission and loyal following.
• Work directly with our founder and creative director.
• Be part of a team that values creativity, empowerment, and connection.
• Lead marketing innovation for a category-defining jewelry brand.
• Influence how modern women connect with jewelry, fashion, and sport.
________________________________________
What We Offer
How to Apply
If you're ready to lead with heart and strategy, send your resume, portfolio, and a brief cover letter outlining why you're a great fit to: careers@soprettycaracotter.com
Subject: Application – Head of Marketing
________________________________________
We have a small and growing team of fun, highly collaborative and driven team members. Together, with gem cutters, silversmiths, store stylists, art and marketing experts, and customer service specialists, we seek to create a close knit team and an unbelievable product. Interested in joining us? We’d love to hear from you.
Location: Edmonton, Alberta
Full-time:
Are you a strategic marketing leader with a passion for jewelry, storytelling, and authentic brand building? Do you dream of scaling a beloved lifestyle brand into a household name while keeping its heart and heritage intact?
So Pretty Cara Cotter, a luxury-meets-meaningful jewelry brand loved by women who wear their strength and style unapologetically, is looking for a visionary Head of Marketing to lead and scale our marketing department.
________________________________________
About Us
Rooted in artistry and emotion, So Pretty Cara Cotter creates intentional, wearable jewelry that tells a story — of elegance, empowerment, and modern femininity. Our collections have a national following and are expanding into exciting new spaces, including a licensee deal with the NHL.
As we evolve, we’re looking for a marketing leader who understands how to turn brand loyalty into community and creative campaigns into measurable momentum.
________________________________________
What You’ll Do
As our Head of Marketing, you’ll be responsible for the overall strategy, execution, and performance of our brand’s marketing across all touchpoints:
• Strategic Leadership: Define and lead our multi-channel marketing strategy (e-commerce, content, social, paid, influencer, retail partnerships, PR).
• Team Building & Management: Grow and mentor an internal team and collaborate with external partners.
• Brand Stewardship: Protect and evolve our unique voice, visuals, and values while expanding reach.
• Campaign Execution: Own marketing calendars, launches, activations, and community engagement.
• Growth Marketing: Implement data-driven campaigns to increase brand awareness, sales, and retention.
• Collaborations, Partnerships & Licensed Products: Leverage strategic relationships, especially in sports/lifestyle crossovers.
________________________________________
You Might Be a Fit If You...
• Have experience in marketing, ideally in fashion, jewelry, beauty, or lifestyle brands.
• Are a natural leader, strategic thinker, and hands-on executor.
• Have experience growing an emerging brand into national or international success.
• Are highly organized, resourceful, and thrive in a fast-paced entrepreneurial environment.
• Possess strong analytical and creative chops.
• Have a passion for female-led storytelling, emotional branding, and sustainable luxury.
• Bonus: You bring knowledge of or enthusiasm for professional sports culture, branding, and fan communities (NHL experience = gold!).
________________________________________
Why Join Us?
• Join a growing Canadian brand with an authentic mission and loyal following.
• Work directly with our founder and creative director.
• Be part of a team that values creativity, empowerment, and connection.
• Lead marketing innovation for a category-defining jewelry brand.
• Influence how modern women connect with jewelry, fashion, and sport.
________________________________________
What We Offer
How to Apply
If you're ready to lead with heart and strategy, send your resume, portfolio, and a brief cover letter outlining why you're a great fit to: careers@soprettycaracotter.com
Subject: Application – Head of Marketing
________________________________________
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By entering your email address, you agree to become a “So Pretty Insider”. Becoming a So Pretty insider means gaining first and exclusive access to sales, products, stories, events, and even sample sales. You can opt-out at any time.
