We are proudly a female founded Canadian luxury brand! We love being a part of the community and are committed to partnering with local charities and like minded businesses to support each other.

People are the heartbeat of So Pretty and our future.

Alongside our dedicated craftsman and colleagues we collaborate with intention to create and bring to life something really special: responsibly crafted hand-finished jewelry celebrating women’s self-expression.

Join Our Team 

At So Pretty we are the opposite of fast fashion and take an ethical approach to crafting jewelry by creating limited quantities so we  don't have excess inventory as well as creating pieces that are timeless and crafted to last so they don't end up in our landfills. 

 

Cara and members of the So Pretty team have taken the time to travel to Jaipur to meet with out craftsman and tour their facilities to ensure their positive working conditions and policies are in line with our core values of ethically and thoughtfully made jewelry.  

Watch Our Story Here. 

 

Shop Local